Miami Watersports Paradise

Miami Watersports Paradise

With WIS’s SEO package Miami Watersports Paradise captured the number one spot in Google’s search results. In only 1 month Miami Watersports Paradise has seen: -An increase in overall traffic -Multiple First Page Search Results -Increases in all ratings according to search engine results

The Opportunity

Miami Watersports Paradise is a premier wakeboard and sports school in Miami Beach. They contact Wholesale Internet Solutions in April to increase their internet presence. The primary focuses:

  • Increase overall traffic
  • Increase presence with search engines to help drive organic traffic to website
  • Make watersports-paradise.com the first result when searching for anything to do with watersports in Miami

At this point the page had not been indexed, did not have a presence on Google+ and had not optimized page content to allow search engines to identify their site as a leading resource for people looking for watersports in Miami.

Solution

For each of the situations outlined above multiple steps were taken to address the request. Increase overall traffic To increase the overall traffic a Google+ Page was created, social media sharing links were added to the page, and NAP Syndication (listing the company across multiple directories) Increase presence with search engines To increase presence with search engines the Robots.txt file (makes sure search engines are searching all applicable pages) was set up. The title, description, open graph, schema.org, twitter card tagging, and other Meta content were optimized with relevant industry specific terms. Make watersports-paradise.com the first result To move the page up in search results each of the pages was optimized according to relevant industry specific terms. Each page is checked regularly to ensure an optimum keyword density is maintained. Analytic tracking was added to the page to monitor current traffic and allow track changes and adjust search terms and keyword density.  

Benefits

Since the projects implementation the website has seen a minimum increase of 14% in organic website traffic. The Moz Domain Authority has risen from 13 to 17. The most visible increases are in the search phrases being used to locate this website. Continued maintenance of the site has caused Google to list this site as the number one search result for three generic search terms and lists them on the first page for ten common search terms. By using WIS’s SEO package Miami Watersports Paradise has increased their visibility with search engines, increased their overall traffic, and is now frequently listed in the top 10 search results on Google for terms relevant to their industry.